GUEST POST from Don – Schwa

SCHWA Schwa is a vowel which doesn’t care.  It is that sound in a word that you are too exhausted to say clearly.  It is also the vowel which isn’t there, but is sometimes added.  At times it is the vowel which is not said at all. Yes, it is not very important to the proper pronunciation of …
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GUEST POST from Don – Short Attention Span

SHORT ATTENTION SPAN For those who have already forgotten the subject:  Short Attention Span. There are many in the world who study these things who claim that attention spans are becoming shorter decade by decade.  I just now read an article about just that … short attention spans … by Emma Smith published in The Guardian on …
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GUEST POST from Don: less is MORE?

less is MORE? If β€œless is MORE,” why aren’t people clamoring for it?Β Β  Yet, when people look at products they often buy the item with MORE features, than fewer.  This is true even when the customer has no desire to use the extra feature(s).   When car shopping, you can find some models that come with an …
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